Wednesday, September 10, 2014

Utilizing Fiverr for Small Business Social Media Success

Social media is daunting to the typical small business, especially when you're someone who isn't well-versed in how to use it.

You're left starting from nothing, and that can be incredibly hard.

One of the best solutions to get your first few fans, subscribers or followers is to leverage some of the many services available for you to use on Fiverr. The point of this post is to help you understand what services you should use while giving you an idea of what you should avoid.


1. Don't Buy Into False-Hope Gigs


The first rule of Fiverr is the same rule that you use in any business situation: don't buy into something that sounds too good to be true.

You'll see Gigs that offer to get you x followers and fans. These Gigs are the kind you should stray from, as they will often provide you with numbers alone.

These types of Gigs are only effective if you have another strategy in place to grow more followers. Don't rely on them to jump-start your business.


2. Know What You're Buying and Why


Our personal favorite, as far as Fiverr Gigs go, are those that publicize you to real people. This can be your message, your fan page or just your company. The point is that these types of Gigs have a purpose that contributes towards what should be your overall social media goals.

The best part about searching for these types of Gigs is that they tend to be the ones that make the most money on Fiverr because they provide results.


3. Look for Gigs with Reviews


Reviews are going to be one of the best metrics for deciding if a Gig is worthwhile, aside from the earlier points we've discussed.

Why? Because they will allow you to see what type of service you'll be getting. The last thing you want is to order several Gigs' worth of social media-related orders only to have them take several days to be delivered.

By that time, your message or whatever action you want them to complete for you may be outdated.


Wrapping Up How to Use Fiverr for Small Business Social Media Goals


The important thing to remember about Fiverr Gigs is that they're only small stepping stones. They're not going to give you everything to need to build a bustling social media network, but they will help make the first few steps a lot easier to deal with.

The last word of warning we have for you is that you should never become dependent upon the services that anyone provides you when it comes to social media. Even if you hire someone to manage your social media campaigns, you want to still have a say and an understanding in how things should be properly run.

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